59Fun of HKCC Mall
1) Please introduce yourself.
I am Kate, currently a User Experience (UX/UI) Designer. I moved from Hong Kong to the United States 5 years ago. To stay connected with Hong Kong's culture and people while living abroad, I founded a brand called 59Fun, which is inspired by Hong Kong's food culture and features embroidered clothing.
2) When did you develop an interest in handmade crafts?
I’ve always loved drawing and art since I was a child, although I hesitated about pursuing it as a career. However, after graduating from university, I decided to follow my heart, went to New York to study design again, and transitioned into becoming a designer.
3) Can you introduce the origin of your products/handmade crafts?
The initial inspiration came from my longing for Hong Kong's food—since I couldn't eat it, I decided to "paint" it to satisfy my cravings! I also realized that there were very few clothing designs inspired by Hong Kong. Instead, things like hamburgers and fries were commonly seen in fashion designs. Imagine encountering someone on the street wearing a "Hong Kong-style milk tea" hat—there’s a special sense of connection and an inside joke when you recognize it, which I find especially fun.
4) What was the most unforgettable or challenging part of the manufacturing process?
The most challenging part was turning the design into embroidery. I wanted the embroidery to be delicate and detailed yet representative. This posed many restrictions in the early stages of design: I couldn’t use overly complex patterns, but it had to be recognizable at first glance. After handing the design to our manufacturing partner, sometimes the final product didn’t meet expectations, such as the embroidery being too sparse or the edges uneven. This required frequent revisions of the design and remakes.
5) What is your main goal?
59Fun is still in its early stages. I hope to continue releasing new products and designs, accumulating more work and supporters. I also look forward to seeing more Hong Kong-themed products in the market in the future, so that both local and overseas Hong Kong people can find items that represent themselves and that they love.
Editor’s Thoughts:
Oops! I forgot to ask Kate why her embroidered clothing brand is called 59Fun! When I was young, the passing score for tests and exams was 60. The difference between 59 and 60 was that a failing score would be marked in red with detention, while a passing score would be in blue. For me, Kate’s brand exceeds 100 points! When you see these Hong Kong-themed embroidery designs, it gives you a sense of mutual recognition and camaraderie!
If you're interested in 59Fun products or Kate’s designs, you can visit HKCC Mall or her website for more information.
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